Rowan Gown
Elegance and extravagance unite in the Rowan Gown, a classic fitted silhouette designed to make a bold statement. Featuring a sweetheart neckline with gathered detailing that reveals a striking center cut-out, this gown highlights the figure with refined edge. A daring thigh-high slit adds movement and allure, completing the look with confident sophistication. Perfect for evening events, prom, or galas, the Rowan Gown is made for unforgettable entrances and standout style.
Details:
- Sweetheart neckline
- Center cut-out
- Leg slit
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.
For sizing and fit, please refer to the following size guide:
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Rowan Gown
Rowan Gown
Elegance and extravagance unite in the Rowan Gown, a classic fitted silhouette designed to make a bold statement. Featuring a sweetheart neckline with gathered detailing that reveals a striking center cut-out, this gown highlights the figure with refined edge. A daring thigh-high slit adds movement and allure, completing the look with confident sophistication. Perfect for evening events, prom, or galas, the Rowan Gown is made for unforgettable entrances and standout style.
Details:
- Sweetheart neckline
- Center cut-out
- Leg slit
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.
For sizing and fit, please refer to the following size guide:
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
Elegance and extravagance unite in the Rowan Gown, a classic fitted silhouette designed to make a bold statement. Featuring a sweetheart neckline with gathered detailing that reveals a striking center cut-out, this gown highlights the figure with refined edge. A daring thigh-high slit adds movement and allure, completing the look with confident sophistication. Perfect for evening events, prom, or galas, the Rowan Gown is made for unforgettable entrances and standout style.
Details:
- Sweetheart neckline
- Center cut-out
- Leg slit
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.
For sizing and fit, please refer to the following size guide:
