Memphis Gown
The Memphis Gown is a show-stopping stretch-fit mermaid gown designed to hug your curves and celebrate your natural shape. It features a romantic sweetheart halter neckline and a zip-up back. Strategic hip ruching and a center sash define the waist with subtle drama, creating a defined hourglass silhouette that blends elegance with a touch of drama. Crafted from stretch jersey, the Memphis Gown drapes beautifully while maintaining a sleek, form-fitting silhouette. Perfect for prom, weddings, galas, black-tie events, and other formal occasions, this gown ensures a chic, sophisticated, and unforgettable entrance.
Details:
- Zip back
- Ruched Detail at hip with front drape detail
- Halter tie neckline
- Twist front sweetheart neckline
- Stretch jersey fabric
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
- Model is wearing a size Small
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.


For sizing and fit, please refer to the following size guide:

Product Information
Product Information
Shipping & Returns
Shipping & Returns



Memphis Gown
Memphis Gown
The Memphis Gown is a show-stopping stretch-fit mermaid gown designed to hug your curves and celebrate your natural shape. It features a romantic sweetheart halter neckline and a zip-up back. Strategic hip ruching and a center sash define the waist with subtle drama, creating a defined hourglass silhouette that blends elegance with a touch of drama. Crafted from stretch jersey, the Memphis Gown drapes beautifully while maintaining a sleek, form-fitting silhouette. Perfect for prom, weddings, galas, black-tie events, and other formal occasions, this gown ensures a chic, sophisticated, and unforgettable entrance.
Details:
- Zip back
- Ruched Detail at hip with front drape detail
- Halter tie neckline
- Twist front sweetheart neckline
- Stretch jersey fabric
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
- Model is wearing a size Small
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.


For sizing and fit, please refer to the following size guide:

Original: $450.00
-70%$450.00
$135.00Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
The Memphis Gown is a show-stopping stretch-fit mermaid gown designed to hug your curves and celebrate your natural shape. It features a romantic sweetheart halter neckline and a zip-up back. Strategic hip ruching and a center sash define the waist with subtle drama, creating a defined hourglass silhouette that blends elegance with a touch of drama. Crafted from stretch jersey, the Memphis Gown drapes beautifully while maintaining a sleek, form-fitting silhouette. Perfect for prom, weddings, galas, black-tie events, and other formal occasions, this gown ensures a chic, sophisticated, and unforgettable entrance.
Details:
- Zip back
- Ruched Detail at hip with front drape detail
- Halter tie neckline
- Twist front sweetheart neckline
- Stretch jersey fabric
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
- Model is wearing a size Small
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.


For sizing and fit, please refer to the following size guide:

























