Holly Gown
With its striking plunging halter neckline and enchanting ribbon tie-back, the Holly Dress blends timeless elegance with a touch of contemporary flair. Designed to highlight the shoulders and neckline, this graceful silhouette offers a refined yet versatile look that transitions effortlessly across formal settings. The adjustable tie-back adds a romantic finish while ensuring a flattering, customizable fit. Perfect for a range of special occasions, the Holly Dress embodies classic beauty with modern sophistication.
Details:
- Halter Neckline
- Open back with adjustable tie
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.


For sizing and fit, please refer to the following size guide:

Product Information
Product Information
Shipping & Returns
Shipping & Returns




Holly Gown
Holly Gown
With its striking plunging halter neckline and enchanting ribbon tie-back, the Holly Dress blends timeless elegance with a touch of contemporary flair. Designed to highlight the shoulders and neckline, this graceful silhouette offers a refined yet versatile look that transitions effortlessly across formal settings. The adjustable tie-back adds a romantic finish while ensuring a flattering, customizable fit. Perfect for a range of special occasions, the Holly Dress embodies classic beauty with modern sophistication.
Details:
- Halter Neckline
- Open back with adjustable tie
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.


For sizing and fit, please refer to the following size guide:

Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
With its striking plunging halter neckline and enchanting ribbon tie-back, the Holly Dress blends timeless elegance with a touch of contemporary flair. Designed to highlight the shoulders and neckline, this graceful silhouette offers a refined yet versatile look that transitions effortlessly across formal settings. The adjustable tie-back adds a romantic finish while ensuring a flattering, customizable fit. Perfect for a range of special occasions, the Holly Dress embodies classic beauty with modern sophistication.
Details:
- Halter Neckline
- Open back with adjustable tie
- Made to order in your choice of color
- Available with your preferred hem finish (see below for more info)
Made To Order Information:
- This gown is made to order and 100% American made
- Due to the variety of color and customization options, production begins after your order is placed
- Each Atria Couture gown is produced in Los Angeles and ships directly to you once complete
Production Time:
- Standard production time is approximately 2–2.5 weeks from the order date
- Prom season (February–May) production may take up to 4 weeks due to high order volume
- We recommend ordering well in advance to allow time for alterations or exchanges if needed
What Is Horsehair Hem?
A horsehair hem is a lightweight polyester netting sewn into the bottom of a dress to add structure and shape. It helps the hem hold its form and creates a slightly fuller finish. This gown can be made with or without a horsehair hem, depending on your preference. Some prefer the added structure, while others choose a softer, flatter hemline.


For sizing and fit, please refer to the following size guide:

























